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Custom Content Conference: New technologies enable, complicate content marketing
Media Business The major theme dominating the three-day Custom Content Conference, last month in Washington, D.C., was how technology has both enabled and complicated “engagement,” that elusive goal...
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IDG’s new CMS incorporates HTML5, CSS 3
Media Business IDG Consumer & SMB, which publishes PCWorld, Macworld and the TechHive blog, is in the process of reworking its content management system. The new CMS—officially launching in the...
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HTML5 technology spurs ‘write once, publish many’ model
Media Business The publishing benefits of deploying HTML5 technology were discussed last month at MPA Digital: Technology, a one-day conference that focused on how media companies can use technology to...
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Using comedy in b2b advertising offers a new hook
Media Business Consumer marketers have long used humor to get their messages out. By comparison, most business marketers—with a few notable exceptions—generally tend to play it safe. Tim Washer, senior...
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IDG Enterprise’s Premium Data Services enables marketers to retarget online...
Media Business Looking to expand its reach for media buyers and command a larger share of marketers’ budgets, IDG Enterprise has introduced Premium Data Services. The software program, rolled out in...
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What marketers want from media- Marketing services valued for lead-gen, but...
Media Business Media companies have significant opportunities to help marketers generate leads through the marketing services they offer, according to a new study by Media Business. “Leveraging the...
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Business media companies plan to accelerate growth – State of B-to-B Media
Media Business In 2013, business media companies are following the maxim that what does not kill one makes one stronger, taking full advantage of the restructurings, downsizing and hard-won lessons of...
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Media companies focus on centralizing audience data, adopting responsive design
Media Business The technology to-do list for business media companies is lengthy, but many have made centralized audience databases and responsive design websites a priority in 2013. The goal behind...
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Vendor consolidation, tech integration drive changes in how B2B marketers...
Media Business Lead generation is becoming simpler in practical terms—it’s easier than ever before to find and nurture prospective customers. But the forces driving it are complex, including the...
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6 reasons why media companies should be more obsessed with technology
The Media Briefing At the PPA’s Reinvented conference last week, The Drum reported DC Thomson CEO Ellis Watson saying that “publishers must remember to focus on their core offering and get back to...
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